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August 01, 2023 5 min read

Choosing the perfect pillow is essential for getting a good night's sleep, especially for side sleepers, and for your overall well-being. A comfortable and supportive pillow can make a significant difference in your overall sleep quality. 

When selecting the ideal pillow for a restful night's sleep, several key factors come into play. Consider how to choose the right pillow based on your sleeping position, especially if you're a side sleeper. 

In this comprehensive Pillow Buying Guide, we will explore various factors to consider when purchasing a pillow, how to pick a pillow that’s right for your sleeping style, and answer some frequently asked questions. Let's dive in!

Pillow Buying Guide

Buying Considerations for Pillows

Whether you're a side sleeper or have other specific preferences, there are several key considerations to keep in mind while purchasing a pillow. Take your personal preferences and budget into account when choosing the right pillow for you.

Fill Material:

Pillows come in various fill materials, such as memory foam, down, feathers, synthetic fills, and latex. Each material offers different characteristics in terms of support, comfort and breathability. Depending on your personal preferences, select a filling type that matches your needs. Memory foam and latex pillows offer excellent contouring and support, while down and feather pillows are softer and offer a luxurious feel. Synthetic fiber pillows are hypoallergenic and budget-friendly, while latex pillows provide excellent support.

Experiment with different materials to find the one that suits your preferences and offers the right balance of comfort and support.


Selecting the correct pillow size is crucial for ensuring proper alignment of your spine and neck. Standard, queen, and king sizes are common options, but specialty sizes are also available. Choose a pillow that matches your body frame and bed size, and suits your individual needs. A larger pillow may be more suitable for broader shoulders, providing better support.

Support andFirmness:

A pillow’s firmness relates to its density. Pillow firmness affects the level of support it provides in preventing neck and shoulder pain. Explore different firmness levels to determine how to pick a pillow that suits your preferences and provides the necessary comfort. 

Back sleepers usually prefer medium to firm pillows. Side sleepers benefit from medium to firm support as these provide the necessary support to prevent the head from sinking too far into the pillow, keeping the spine aligned. Commonly, side sleepers may need firmer pillows to fill the gap between the shoulder and head. Stomach sleepers generally require a softer pillow for better comfort. 

Side sleepers often experience pressure points in the shoulders and neck. A pillow that contours to these areas and relieves pressure will prevent discomfort and improve sleep quality. Finding the right firmness will help alleviate pressure points and enhance your sleep. 


Pillows vary in price based on their material and quality. Remember that investing in a high-quality pillow is an investment in your overall well-being and sleep quality. Consider your budget and opt for the best option within your means. 


How to Choose a Pillow

Choose a Pillow

To know how to choose a pillow, take your personal preferences and allergies into account. Doing so will guide you in choosing the perfect pillow that meets your individual needs. Consider these essential aspects when choosing a pillow:

Sleeping Position:

Identify your preferred sleeping position – back, side, or stomach – as this greatly influences the type of pillow that will best suit you. Each position requires different levels of support, firmness, and loft to maintain proper spinal alignment. As an illustration, individuals who prefer sleeping on their side often find it advantageous to use a thicker and firmer pillow. This choice helps them maintain proper spinal alignment during rest. It’s recommended that this set of sleepers look for pillows specifically designed for side sleepers, as they often offer the right amount of firmness and height to support your neck and head.

Pillow Loft: 

Pillow loft refers to the pillow’s height or thickness. Side sleepers generally benefit from medium to high-loft pillows, as they help fill the space between the head and shoulder, while back sleepers often find comfort with medium loft pillows. In general, individuals who sleep on their stomach tend to favor low loft pillows as they help prevent strain on the neck.

Allergies and Sensitivities

Keep in mind how to choose a pillow that caters to any specific allergies or sensitivities you may have. Opt for hypoallergenic pillows that are resistant to dust mites and other allergens to avoid potential triggers. Materials like latex or certain synthetic fills are naturally hypoallergenic options.

Consider Type of Mattress:

The firmness of your mattress plays a role in determining the ideal pillow. A soft mattress pairs well with a softer pillow, while a firmer mattress benefits from a firmer pillow to maintain proper alignment.

Perform the Squeeze Test:

Before purchasing a pillow, perform the squeeze test to gauge its support. A pillow that regains its shape quickly after squeezing is likely to offer better support throughout the night.

Fluff It:

Ensure your pillow is fluffed and plump. Regularly fluffing your pillow will maintain its shape and prolong its lifespan.

Consider Breathability:

If you tend to sleep hot, look for a pillow with excellent breathability. Pillows with cooling properties or breathable materials will help you stay comfortable and cool during the night. 

Durability and Maintenance: Consider the pillow's durability and ease of maintenance. Some pillows are machine-washable, while others require spot cleaning or dry cleaning. 

By keeping these essential factors in mind, you'll know how to choose a pillow that suits your individual needs and sleep preferences.

Frequently Asked Questions

  • How can I be sure I am using the right pillow?

Assess your comfort, spinal alignment, and quality of sleep. If you wake up feeling refreshed and without discomfort, you likely have the right pillow.

  • What is the best type of pillow to use if you are a back sleeper?

Back sleepers typically benefit from a medium-firm pillow that supports the natural curve of the neck.

  • What is the best type of pillow for a side sleeper?

Side sleepers often find relief with a firmer, thicker pillow that fills the gap between the shoulder and ear, promoting proper spinal alignment. To ensure maximum comfort and support, knowing how to choose a pillow for side sleepers is crucial. 

  • What is the best type of pillow for stomach sleepers?

Stomach sleepers generally need a softer, thinner pillow to prevent strain on the neck and maintain a neutral spine position.

  • When should I replace my pillow?

Pillows should be replaced every 1-2 years, depending on their quality and signs of wear. If your pillow becomes flat or lumpy, it's time for a new one.

  • Any recommendations for a pillow cover?

Look for a hypoallergenic and breathable pillow cover to prevent allergies and promote airflow.


In the quest for a good night's sleep, knowing how to choose the right pillow is paramount.  Investing time in selecting the right pillow can significantly improve your sleep quality and overall well-being. Consider your sleeping position, personal preferences, and any health concerns when choosing the perfect pillow. By following this Pillow Buying Guide, you'll be well on your way to experiencing restful and rejuvenating sleep.

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